Management in the stone industry

Marketshare of different materials in kitchen countertops

One of the most important application for different materials like granite, quartzite, quartz and porcelain, is the segment of the kitchen countertop. Companies spend a big part of their marketing budgets in trying to capture a share of this very attractive application, and the business cornerstone of fabricators in many countries is in installing kitchen countertops. 

25 reasons for the reluctance to innovate in the natural Stone industry

One characteristic that generally defines the people in the natural stone industry is their conservative nature. Unlike so many other industries like fashion, technology, automobiles, or, even direct competitors like the ceramic industry, the natural stone people tend to be very set in their views and are usually unwilling to try out new things, to experiment.