COSENTINO NEWS
COSENTINO GROUP will open 10 new installations in the UNITED STATES during 2012
The centers will be located in the cities of San Francisco, San Diego, Minnesota, Cincinnati, Kansas City, Denver and Portland, among others. These new installations are added to the 12 Cosentino Group Centers in operation in the United States and the 15 kitchen worktop and other custom-made products cut-size factories.
The objective of the multinational is to reach 22 "centers" operating at the end of this year, 2012, under a strong commitment to accelerate growth in this key market. According to Francisco Martinez-Cosentino, Chairman of Cosentino Group, this new facility "will allow to reach even more efficiently more customers, increase commercial capillary and deploy our business model with more strength, in the case of the United States, it not only reaches a growing number of stone masons and home centers, but also kitchen studios, designers and architects”.
In 2011, sales in the North American market amounted to 193 million euros, representing almost 50% of the total sales on a global level. This figure represents an increase of 8% compared to the 2010 figure which reached 179 million euros.
In the 17 countries where it operates with its own subsidiaries, Cosentino Group supports its distribution through these innovative comprehensive distribution and service platforms called centers. With a total client focus, the Cosentino Centers integrate different uses and functions, such as offices, distribution warehouse, training space, product and brand showroom, sales network and promotion network. Today, the Spanish company has 60 of these "centers" operating around the world.
Annual COSENTINO 100 Conference
Cosentino Group® gathered its top 100 customers in the U.S. and Canada in Cancun, Mexico for the company’s annual “Cosentino 100” conference from January, 12th – January, 16th 2012. The annual conference was part of Cosentino Group’s consolidated effort to develop its expansion strategy for continued growth in the U.S. market. 210 people from 65 different independent companies participated and attended the event.
Cosentino Group President Francisco Martínez-Cosentino and CEO of Cosentino North America Eduardo Martínez-Cosentino were in attendance at the conference to discuss the expansion efforts for the U.S. market which makes up more than half of the company’s annual sales.
“The Cosentino 100 conference has become an important annual event as it provides an opportunity to learn, share, and network with the leaders in our business,” stated Eduardo Martinez-Cosentino, President of Cosentino North America. “Cosentino Group has been able to significantly impact the kitchen and bath industry across North America over the years and this Conference plays a big part in communicating with industry experts. Our investment in our products and brand uniquely position us in the U.S. market and we are excited to continue to grow as a company in the U.S. in 2012.”
At the conference attendees reviewed the current state of the industry, business priorities and opportunities, and were provided with a sneak peak at six new Silestone colors and 10 new Cosentino Collection granites. The exhibit area also included Cosentino’s top vendors and partners in the industry sector such as Kohler, GranQuartz, Breton, Integra Adhesives, and ISFA among others.
“Elite”, a new loyalty programme for kitchen and bathroom studios
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Grupo Cosentino, a leading global company in producing and distributing surfaces made of quartz and other natural stones reveals a new loyalty programme for kitchen and bathroom studios. After more than 20 years of continuous innovation in the sector, the multinational from Almeria wants to thank the effort and dedication of professionals creating added value actions in their promotional service. With this loyalty plan, Cosentino hopes that these studios belonging to the “Elite” programme will see an increase in demand. |
Being a member of the "Elite" programme has a number of unique advantages for the studio, such as:
- Monitoring and priority support from a personal Cosentino promoter.
- Exclusivity in promotional offers.
- Provision of promotional material for customised local actions.
- Access to specific Cosentino programmes.
- Supply of exclusive marketing tools.
- Presence on the Silestone® (website www.silestone.com).
The Elite store receives a complete welcome package with various items that identify you as "Elite". This package includes an accreditation plaque and a USB stick with graphic Cosentino resources, the Silestone advertising campaign and the Silestone advertisement to show in its exhibitions.
Silestone® innovates and develops a new sink
Silestone®, world leader in surfaces made from quartz and other types of natural stone, takes innovation in the quartz industry another step ahead.
This Spanish brand has developed the Integrity by Cosentino® sink, a product that marks a milestone in the quartz industry by being the first three-dimensional product, manufactured from a single piece of Silestone®. As a result, the worktop and sink are perfectly united in design and combined perfectly so that there is total unity in the space.
The Silestone® line of sinks was launched with the Silestone Integrity ONE model, featuring a rounded form. The collection is expanded now with the introduction of the second model, Silestone Integrity DUE, with clean straight lines. Both models come in a wide range of Silestone® colours, offering consumers infinite design possibilities.
Unlike Silestone IntegrityONE, which comes in one size measuring 41x51x15.5cm, Silestone Integrity DUE is available in two different sizes. The first, measuring 37x34x15.5, is ideal for double sinks spaces; while the second, with dimensions of 37x51x15.5, is the perfect choice as a single sink.
As it is a Silestone® product, Integrity by Cosentino® comes complete with all the advantages of total hygiene, beauty, durability, high resistance to scratches, stains and attacks by acids typically found in the home, in addition to guaranteed bacteriostatic protection.
This product has been designed to make installation as simple as possible and the process for attatching it to Silestone® worktops leaves a perfect finish.
http://www.cosentinogroup.net